YouTubers have to declare ads. Why doesn't anyone else?
31:48
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Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
👥👥 CREDITS 👥👥
Written and performed by TOM SCOTT www.tomscott.com/
Script assistant ANDREA MARKS
Animation BILLY CRINION twitter.com/BillyCrinion and WILLIAM MARLER wmad.co.uk
Dubbing mixer GRAHAM HAERTHER
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
Filmed safely: www.tomscott.com/safe/
© Pad 26 Limited MMXXI
📄📄 SOURCES 📄📄
💵 PAYMENT AND CONTROL
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: twitter.com/thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
Pitbull and Kodak: twitter.com/pitbull/status/16567622829080576
Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
✔️ YOU HAVE TO DECLARE IT
US Code Title 15: www.law.cornell.edu/uscode/text/15
Nikkie de Jager, One Dip Makeup Challenge: svname.info/nick/video/dXlqccqIhJ3b1Mw
Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
SVname declaration: support.google.com/youtube/answer/154235
❌ NO-ONE ELSE HAS TO DECLARE IT
McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
"Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
🎢 WE'RE GOING TO DISNEY WORLD
"Moms' conference": www.5minutesformom.com/disneysmmoms/
SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
"19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
"Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
"One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
🇺🇸 THE LAND OF THE FREE 🇺🇸
FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
German product placement: www.grin.com/document/417399
📕 CHAPTERS 📕
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Kommentarer
  • Tom Scott
    Tom Scott

    "Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, SVname titles have to be short and catchy!

    • Ken Chiu
      Ken Chiu

      @Harv Pot Delete ads now and ban youtube :)

    • Harv Pot
      Harv Pot

      I agree.

    • Ken Chiu
      Ken Chiu

      Ads suck, Do you agree? 1. Yep, it annoys me. 2. NO, I LOVE THEM IDIOT!

    • Dionysio Katehis
      Dionysio Katehis

      You got a problem with SVname it's your right to leave it.. myself as a major shareholder in Google and loving every second of it now shut up and post..

    • RT HJ
      RT HJ

      I am not going to watch this video. Not because it isn't good, but only because I already know the subject matter. Gave you an upvote and a comment. Hope that is enough support.

  • SkyLimited
    SkyLimited

    11:46 rip tom scott

  • AshDoesMusic
    AshDoesMusic

    phat vape at 11:45

  • Yan Cid
    Yan Cid

    "It's time to play: 'Is this an advert?'" [Target ad plays]

  • Ryan E
    Ryan E

    Not entirely accurate. In the medical and dental communities experts are absolutely required to identify potential conflicts of interest. I've read many health care journal articles and have been to plenty of seminars where speakers have disclosed relationships with private enterprise. You are right, however in saying that this should be much more commonplace.

  • TaZe Schwifty
    TaZe Schwifty

    "is this an advert" instantly gets 2 ads

  • P G
    P G

    11:45

  • Foxybtw
    Foxybtw

    11:47 😂

  • Sabol Anton
    Sabol Anton

    11:47

  • HYKANTUS
    HYKANTUS

    11:45 Iconic.

  • Geo Neo
    Geo Neo

    11:42 (what you came for)

    • Lamp_Master 69
      Lamp_Master 69

      Read my mind

  • Artemis Garcia
    Artemis Garcia

    It's mostly because most media hates online media to a T, they have demonized the internet just like books, the written word and phones

  • Tom Reid
    Tom Reid

    Waited 15 minutes wondering but yes Wayne’s World was there!

  • Car Jac
    Car Jac

    So this explains the "radio edit" on the song title.

  • Cherry Mosley
    Cherry Mosley

    Damn, now I want a sandwich and milkshake...

  • Ed
    Ed

    honestly i took like 5 seconds to realize gucci gang had a trademark

  • Jacob Cakob
    Jacob Cakob

    That coughing when you vaped was hilarious

  • Bulk Bogan
    Bulk Bogan

    11:47 That's what you're here for. You're welcome. Don't pretend you weren't.

    • Pi Cubing Official
      Pi Cubing Official

      Nope, I was here to see Tom Scott talk about adverts for 30 minutes

  • Mark Penhall
    Mark Penhall

    Because we already paid for it?

  • Dark Knighte Apologeticz
    Dark Knighte Apologeticz

    Government giving the same rules to everyone, yea that's never gonna happen. Good luck, though.

  • Jay P
    Jay P

    I really hope that at some point of his life, Tom will be knighted. Maybe that requires social media platforms to become more recognized my the mainstream, but i could see that happening when current generations grow up. If that happens I really can't name a bigger, better or higher quality influencer on this platform right now. If one of his videos like this ends up starting something big which I seriously believe could happen, I'd bank on it even more.

  • anagennao
    anagennao

    This vape contains no nicotine or flavor... just 100% pure THC.

  • Nembly
    Nembly

    SVnamers and influencers are mainly young people and the gov't has no qualms about restricting young people.

  • Fred Evans
    Fred Evans

    do you vape? No I dabble in mouth operating fog machines

  • Nembly
    Nembly

    Fantastic video. Bless you for the 30 Rock bits. By the way, I was eating a delicious snack of M&Ms chocolate candy throughout which I washed down with some Starbucks vanilla Frappuccino bottled beverage. Really satisfied my sweet tooth.

  • Gpendre
    Gpendre

    11:34

  • Dooshopo Yt
    Dooshopo Yt

    "There is UGGGHHHHGGGTGD* -Tom scott 2021

  • Ry
    Ry

    why do brits say advert as shorthand for advertisement instead of simply "ad"

  • Tomate too
    Tomate too

    11:46

  • Trench 666
    Trench 666

    Is this an advert? *Actual Advert plays

  • ucity metalhead
    ucity metalhead

    The Worst sponsorship has got to be raycons i lose a bit of respect for anyone pushing that trash on fans.

  • JakeFennec
    JakeFennec

    step one of vaping: Don't talk while vaping

    • Pi Cubing Official
      Pi Cubing Official

      Step 1 of vaping: don’t vape

  • lambdaguy101
    lambdaguy101

    11:46

  • Andrew McCall
    Andrew McCall

    Tom Scott should start a political party called “The Fair Party”. I’d vote for it!

  • rautermann
    rautermann

    I think that "everyone draws the line just below themselves" is a bit cynical and I'm not sure we have reason to believe it's not just "everyone acts just above the line they would draw".

  • Maike Barth
    Maike Barth

    why are you standing in a shirt outside when its so cold

  • Infernal Deadra
    Infernal Deadra

    I actually really appreciate that scene from Wayne's World because it was such a perfect representation of this.

  • Nicholas Kroeplin
    Nicholas Kroeplin

    16:39 what about jerry seinfeld producing seinfeld starring jerry seinfeld who plays jerry seinfeld

  • Danko Kapitan
    Danko Kapitan

    *11:46* 😂😂

  • Timothy Manukian
    Timothy Manukian

    11:46 is why you came here

  • kadepow11
    kadepow11

    Tom kinda looks like Owen Wilson...

  • Gustavo Suna Lyra
    Gustavo Suna Lyra

    funny how breaking copyright law is on the same list as inducing suicide, pedophila and manipulating major powers

  • MauM / Mauro Miceli Consigli - Vivamos Mejor
    MauM / Mauro Miceli Consigli - Vivamos Mejor

    Emily in Paris got awards because they flew to Paris and treated really nicely the ones in charge of the awards.

  • squidwardfam82
    squidwardfam82

    11:46

  • Big Trav
    Big Trav

    11:46

  • Lukas Preston
    Lukas Preston

    Tom: "And now, time to play 'is this an adver..." *Interrupted by an advert*

  • Spencer Cochran
    Spencer Cochran

    Fantastic video bud

  • ToxicRush
    ToxicRush

    I got an ad for making ads on this video...

  • Vaporwave Vocap
    Vaporwave Vocap

    SVname is not a private platform, nor are the vast majority of Corporations.

  • Bailey Jorgensen
    Bailey Jorgensen

    11:45

  • Chezz
    Chezz

    11:45

  • Tyler M
    Tyler M

    damn tom scott hit a fattie

  • Simon Shaw
    Simon Shaw

    For those of us who pay for a SVname subscription, we need a skip button for the sponsored ads.

  • TheBlueGamerG
    TheBlueGamerG

    11:43 You've been looking for this, right?

  • John Roland
    John Roland

    11:45 you’re welcome

  • ironicallyscreaming
    ironicallyscreaming

    11:45

  • pi Eppy
    pi Eppy

    im personally hurt that a british youtuber wrote "monetized" as opposed to monetised

  • Coby Taylor
    Coby Taylor

    This us gespol

  • Valerian Pratama
    Valerian Pratama

    11:48 for personal purpose

  • Spec
    Spec

    You made the mistake of coating your larynx in vegetable glycerin

  • FlyingHangman
    FlyingHangman

    I get the feeling the main reasoning behind the difference in regulations comes down to the way the content is made (SVname vid vs broadcast TV show or movie). SVname and instagram, etc are all readily available to everyone. I could make my own chanel and start reviewing products or spouting my opinion etc, but I may not get the level of following as some of the most influential channels. However, I know I cannot go out and make a blockbuster movie. So therefore, its well established that big budget productions have sponsorship from big brands. However, the influencer/online services can appear as self made, which means that its important to let the audience know when there is a difference between my self made video, and the sponsored video that has 1million views.

  • FlyingHangman
    FlyingHangman

    "Its time to play - is this an advert?" *SVname ad starts to play

  • Bread On Deck
    Bread On Deck

    Epic bro im dying bc of the vape segment

  • Harry
    Harry

    I love how there was a specially commissioned rendition of 'does the spearmint lose its flavour' for the outro of this video - what a legend is tom scott...

  • H1J
    H1J

    11:45

  • Cymes
    Cymes

    On the topic of ads and endorsements... We've been recently seeing a massive amounts of "interviews" with Dr. Tony Fauci conducted by known SVnamers , yet there's no disclaimer about what inspired them to do those.

  • danilo kavanagh
    danilo kavanagh

    3:31 That kill me everytime i hear it "YYYYY.M.C.A"

  • Eric Schudy
    Eric Schudy

    brilliant. making my children watch this

  • The King in Yellow
    The King in Yellow

    Neil Young has entered the chat.

  • Benjamin Aptekar
    Benjamin Aptekar

    28:30 rich and powerful people saying it is bad to let other rich and powerful people have free speech

  • rudeboy
    rudeboy

    We are all (or most of us anyway) taught not to tell lies growing up. The whole world 🌍 🌎 is a lie. Government lies, Corporation’s lie, celebrities lie, sports stars lie, pharmaceutical company’s lie, banks lie and on and on. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸 When will WE the people stand up to all these lying bastards? Only then will BS nearly stop. Yes only nearly stop, as it’s impossible to completely stop BS. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇬🇧🇺🇸

  • Johns eyes George's biscuit
    Johns eyes George's biscuit

    For people looking 11:45 is the vape part

  • Eric F
    Eric F

    Heck yea brother

  • Brendan Bernales
    Brendan Bernales

    11:45 *BRUH .*

  • Fabula Chimeric
    Fabula Chimeric

    taling about ad 3 sec later HAVE A FUC**NG AD

  • Riccardo Dell'Orto
    Riccardo Dell'Orto

    ok, but where is the link to download "disguised gambling game"?

  • Beruthiel45
    Beruthiel45

    I absolutely despise the term influencer and the people who do it as a career. Why anyone believes them is beyond me.

  • Minderz
    Minderz

    More than entertainment, I want politicians to declare their sponsors

  • Hai Bai
    Hai Bai

    The 2.1k dislikes are the people who didn't declare their ads

  • Mark Tan
    Mark Tan

    I'd watch tom reacts. Make it real please.... 😂😂

  • Justin Zhao
    Justin Zhao

    “Is this an advert?” Ad plays

  • Karim Zermaini
    Karim Zermaini

    I got baited by the “This video is not sponsored” thumbnail just to end up watching a 15s ad. Salty.

  • Péter Szarvas
    Péter Szarvas

    I'm so glad that I'm European. We have such good laws (most of the time), a little abridging is fine by me. Democracy means you can do (or say) anything you want, until you don't hurt the rest of the society. Lying or misleading ads are certainly not right, they should declare it on TV and music as well.

  • Azzummar Alamsyah
    Azzummar Alamsyah

    waiiiit.....da thumbnail says "it's not sponsored" whaaaaaaatt

  • Diogo Moll G Pastro
    Diogo Moll G Pastro

    “Is this an advert?” AN AD ROLLS

  • ً
    ً

    whoever built that RDA did Tom dirty lmao

  • Robert Koenig
    Robert Koenig

    What if you've been paid by company A to say something bad about company B

  • Jelle Kamphuis
    Jelle Kamphuis

    I'm surprised you forgot what seems to be the most important reason... Influencers mainly advertise to children. All those examples are either targeted towards an older audience or are family shows that you generally watch under supervision. We expect adults to understand ads, but the problem is that many influencers mainly convince children to buy something. While the current rules are far from perfect, I think this is a very important distinction to make.

    • Jelle Kamphuis
      Jelle Kamphuis

      @MyLittleDashie 7 as mentioned, I'm not arguing the current rules are perfect or fair, but I still think it's an important distinction to make. Casino Royale really isn't targeted at kids, and not of the products are things kids could buy, either because they're too expensive or because they're too young (like Heineken). This is much different from their fave influencer saying that some lipstick is their absolute fave. If all SVnamers were like Tom, I'm not sure if lawmakers were as eager to create strict laws, since he's clear and transparent about ads. But the truth is that a very large amount of SVnamers targets at a younger audience. Beauty vloggers always get sent free stuff, but kids don't know that. Same with other vloggers. When they proposed similar rules in the Netherlands, it was one of the main arguments that a lot of content is for kids. I imagine this is the same for most countries, and I'm not convinced they would've made these laws if all SVnamers were like Tom Scott. Again, the current system is not perfect, and not everything is targeted towards kids, but the argument is still important enough to address in this 30 minute in depth video in my opinion.

    • MyLittleDashie 7
      MyLittleDashie 7

      A few things, these rules apply to everyone, not just influencers how have young audiences. Tom has to abide by these rules, and I doubt many kids are interested in watching 30+ minute videos on copywrite and advertising laws. The British TV laws already have an exception for kids TV, so why not the same distinction for kids entertainment online? If that really is the reason the difference in the strictness of the law exists, plenty of creators who don't have young audiences should be in the clear. Second, even if adults are expected to understand, those 30 Rock clips made it clear that advertisement and just another skit in the show are utterly indistinguishable some times. And if it really is a big deal that you not advertise to kids, why not just err on the side of caution? Children absolutely watch movies and shows not made expressly for them. 11 year old me must've watched Casino Royale a dozen times when it came out, and I always watched it on my own, the rest of my family weren't into it. It's not going to destroy all old media to have a clear message at some point during the show, or at the start of the movie, etc. saying "Oh by the way, these people gave us money", in the same way the make up youtuber Tom mentioned does. And I'm sure the adults wouldn't exactly mind either. I'm not convinced your distinction really is all that important, honestly.

  • Kent Slocum
    Kent Slocum

    SVname needs more of this thoughtful content and a lot less of just about everything else.

  • Jonathon Cowley-Thom
    Jonathon Cowley-Thom

    One of the most egregious offender is newspapers - particularly the smaller "local" newspapers (that are not local at all and are all owned by the same three big companies). it feels like half of what I see nowadays is churnalism - that is, journalism by press release. Every time you read a dumb story saying something like "scientists discover your kitchen counters are crawling with germs", Dettol paid for that story.

  • Kate Altman
    Kate Altman

    Where’s the link to buy The Ring Doorbell? I think I need that.

  • patrick van dam
    patrick van dam

    Great explanation, love your video's Tom!

  • Walter Burton
    Walter Burton

    👎👎👎

    • Gavin The Crafter
      Gavin The Crafter

      👍👍👍

  • Rabbet
    Rabbet

    Its been over a year since i quit nicotine. You have reminded me of it's existence and I now crave the brain tingle again.

    • Bob's Brain
      Bob's Brain

      Personally, seeing Tom cough up a whole ass lung from a nicotine-free vape is enough to convince me to never smoke again, but you do you

  • Jacob Thomas
    Jacob Thomas

    i got an advert for native advertising before the video

  • AcidSeth
    AcidSeth

    Nice Seth Rogan impression

  • LilacDoe
    LilacDoe

    Like I'm free to say America is not free. Considering we have 25% of the world's prisoners, and in some states they're required to work without pay, we have the world's largest slave population. That isn't freedom, or if it is, I'd rather be somewhere that isn't so "free".

  • Varney Parker
    Varney Parker

    You are probably here for 11:45 lmao

    • Ellass
      Ellass

      Thank you sir

  • Captive
    Captive

    Im happy to have those regulations

  • Ken Chiu
    Ken Chiu

    Ads suck, do you agree? 1. yes they annoy me! >:( 2. Nope idiots

    • Ken Chiu
      Ken Chiu

      Delete ads to get free budget or Commit Tax fraud! (Do not Ban me)

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